The current move to digital has made things very difficult for musicians. When I was young vinyl record albums were, by far, the best way for a band or an artist to connect with their fans. The sound on vinyl was better than radio plus the record album had room for pictures, text, and liner notes that could be inside the record jacket.
CDs don’t sound quite as good as vinyl but, even more important, there’s no room for all the pictures and text that a vinyl album has. MP3s offer great compression levels, but their sound is not as good as vinyl and they are not able to offer much information about the artist.
Spotify, Pandora, and the rest of the online broadcasters are the new radio. If you listen on Spotify, you might hear one song from an artist you like, but connecting with that artist is not easy. iTunes has what one might consider to be record albums, but providing you with 10 songs and a tiny bit of information doesn’t help the musician connect with their fans, and fans love to connect with the musicians they like!
Did the move to digital completely ruin the chances for bands to connect with their fans? Absolutely not. Safe-Xchange has developed a completely new way for bands to connect with their fans which we call Digital Record Albums.
Digital Record Albums include:
- A store for selling music and physical goods
- An event calendar with ways to buy tickets
- Liner notes- and they can be huge since they are not paper!
- Social networking connections (including G+ Hangouts)
- Ways for fans to get on the artist’s email list
- Live streaming
- Ways that fans can donate to the artist
- Ads from the artist or from other companies
- Digital record albums can be files to be downloaded or websites
Not only is that better than what’s going on digitally, it’s better than vinyl record albums! Here’s a prototype.
The digital age has just begun. The transition to digital has been difficult for many reasons, but there is enormous potential. Musicians have felt for a number of years like they have been between a rock and a hard place. The time has come to use digital technology to help the musician, and digital record albums can be a great way to do it.
Tom Jeffries, CEO and Founder, Safe-Xchange