Safe-Xchange Has Developed A Digital Record AlbumFebruary 11, 2015: Fifty years ago vinyl record albums were, by far, the best way for a band or an artist to connect with their fans. The sound on vinyl was better than radio (and better than mp3s and even CDs today), plus the record album had room for pictures, text, and even liner notes that could be inside the record jacket.
Then we entered the digital age, and ways for bands and artists to connect with their fans have been going downhill ever since. First we had CDs, which don't sound quite as good as vinyl but, even more important, there's no room for all the pictures and text that a vinyl album can have. Then mp3s came along. Yes, they offer great compression levels, but they do not offer great sound. You can add a certain amount of textual information to an mp3 (name of song and artist), but there is no way to use an mp3 file to establish the connection.
Spotify, Pandora, and the rest of the online broadcasters are the new radio. If you listen on Spotify you might hear one song from an artist you like, but in general you don't get to hear more than one. iTunes has what one might consider to be record albums, but providing you with 10 songs and a tiny bit of information doesn't help the musician connect with their fans. And fans love to connect with the musicians they like!
Did the move to digital completely ruin the chances for bands to connect with their fans? Absolutely not. In fact, one company, Safe-Xchange, LLC, is producing digital record albums. Digital record albums can contain:
- A store for selling tracks and physical goods
- An event calendar with ways to buy tickets
- Liner notes that can be much bigger than the ones with the vinyl record album
- Ads from the artist or from other companies
- Social networking connections (including G+ hangouts)
- Live streaming
- Ways for fans to get on the artist's email list
- Ways that fans can donate to the artist
- Digital record albums can be files to be downloaded or websites
The digital age has just begun. The transition to digital has been difficult for many reasons, but there is enormous potential. Musicians have felt for a number of years like they have been between a rock and a hard place. The time has come to use digital technology to help the musician, and digital record albums can be a great way to do it.
Safe-Xchange Offers Ways To Connect Artists With File SharersMarch 24, 2013: Safe-Xchange is developing an app to be distributed on the file sharing networks that will allow musicians to connect with and sell to people who are sharing their files.
The fight between the recording industry and file sharers has reached epic levels, and there is no end in sight. At the same time many musicians, including Amanda Palmer, Counting Crows, and many others, have tried distributing their music on file sharing networks with excellent results. Study after study shows that “pirates” are more likely to pay for digital and physical media than non pirates. Neil Young has said, “Piracy is the new radio. That’s how music gets around.”
There's one problem with distributing music on file sharing sites- there is no direct way for musicians to connect with fans. Safe-Xchange has developed a program to be distributed on the file sharing networks that not only gives the downloader an opportunity to listen to the artist's music, but also connect with the artist by buying their music, buying tickets to their shows, doing social networking, and connecting via Google Hangouts.
Safe-Xchange is bringing some excellent bands and artists on board. We expect file sharing to be the true wave of the future since it promotes a direct connection between musicians and their fans.
Safe-Xchange, LLC is based in Berkeley, California and Lopez Island, WA. Safe-Xchange has been working for eight years to find ways to connect musicians and filmmakers with people who share files.